Greenway Announces Hudson River Mobile App Marketing RFP Opportunity

Project Introduction
The Greenway Heritage Conservancy HRV, Inc. DBA the Hudson River Valley National Heritage Area (HRVNHA) seeks the expertise of a NYS certified MWBE firm (Consultant) or firms to develop and execute a marketing campaign to promote a soon to be released mobile app showcasing the Hudson River Valley to Amtrak and Metro-North train riders between New York City and Albany, NY.

Project Purpose
Consultant will create and execute a marketing plan to promote a smartphone app for Hudson River Line train service between New York City and Albany-Rensselaer from April through September 2018, the end of the 2018 tourism season in the Hudson Valley. The smartphone app is currently being built by OnCell, of Pittsford, NY, and will connect riders on Amtrak and Metro-North Hudson River trains to the region’s history and resources right outside their windows, including the parks, trails, historic sites, cultural destinations and historic downtowns within the HRVNHA. Project will build on a printed booklet produced by the HRVNHA called “Windows on History” and other previously developed materials and narratives.

Download the RFP and Appendix